Edward_ at Obsidian Wings laments that a Google search for "Obsidian Wings" nets only 33,000 hits compared to 127,000 for David Brooks. Actually, though, that strikes me as pretty decent, considering how long Brooks has been around and how many high-profile outlets he has for his writing.

But that made me curious, so I entered "Kevin Drum." Result: 143,000 hits. Not bad!

And that in turn gave me an idea: I propose that we formalize this as a measure of Internet Fame (IF): 127,000 Google hits is equal to one "brooksie." By that measure, here's how various people rate:

Obsidian Wings: .26 brooksies
Daniel Drezner: .69 brooksies
Kevin Drum: 1.13 brooksies
Paul Krugman: 1.15 brooksies
Atrios: 2.06 brooksies
Instapundit: 4.35 brooksies
George Bush: 25.51 brooksies
Britney Spears: 34.25 brooksies

People with very low internet presences would have to measure their IF in millibrooksies. My mother, for example, has an IF of 2.7 mb.

So, I had to check my own status (admit it: you're all going to google right now and trying it yourself, aren't you?).

Pharyngula: 0.41 brooksies
PZ Myers: 0.10 brooksies

"Pharyngula" is a bit pumped up by all those gadzillions of web pages that talk about the pharyngula stage of embryonic development (←sarcasm), so that number should probably go down a notch further.

Man, I have a long ways to go to catch up with Britney. Would breast implants help? Silicone or saline?